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The following free tool was developed to help format keywords in Pay-per-Click (PPC) advertising. The tool will automatically add brackets and quotation wrappers to indicate exact and phrase matches respectively. The tool will also add to the existing list variations of a particular word. This could be a misspelling or simply a variation of a word. For example, say you have a set of keywords which use the word: "dog". Say you wanted to add to the list the same variations of keywords but with the term 'hound' instead of 'dog'. By using the 'misspelling' tool it is possible to add to your existing list a new list that is exactly the same - only the word 'dog' is now replaced with 'hound'

When you are satisfied with your keyword selection you can them add the Maximum Cost per Click (MPC) values. With the AdWords™ advertising program the maximum cost per click is the maximum amount you are prepared to pay per clickthrough for your advert. It is possible to set a different amount for every keyword. The above tool is useful if you wish to add a maximum cost per click value (MPC) for a list of keywords. The minimum value is 0.05. This is not necessarily the amount you will pay as this is set to be less than the MPC of the advertiser higher than you in the list of adverts.

Create a list of keywords using the following techniques and resources:

1. Brainstorm
2. Visit https://adwords.google.com/select/KeywordToolExternal.

Use the tools below to create [ ] and "" wrappers (to create exact and phrase matches in Adwords) and other variations in your search terms (including misspellings) and Maximum Cost per Click (MPC) values.

When you are finished, highlight your words and copy and paste them into the edit keywords area of AdWords™ advertising program.

Legal Disclaimer: Please note that we cannot guarantee that keywords and keyword formats created on this site will improve or maintain your Web advertising campaign performance nor that they will not adversely affect your campaign performance. The tool is provided in the hope that it will be useful for you in your Internet marketing efforts - however you are solely responsible for for the keywords that you select.

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FormatClick.com Web marketing keyword formatting tool

  

Enter you list of keywords in the light blue textarea below. Each word must be placed on a new line (MAX 1000).

Select the order option (see below) and then whether you would like variations including broad match, [keyword] = exact match and "keyword" = phrase match (see below for explanation) and press SUBMIT

Enter misspelling in the following format: word followed by a colon ';' followed by the misspelling of the word. E.g. golf:glof (MAX 10). Put each spelling:misspelling pair on a new line. See below for an explanation of how this will help you.


 


Alphabetic order Alpha grouping order

Add brackets Add quotes

To add Max Cost Per Click amounts, click on the button below. Your keywords will be transferred to a new screen where an MPC amount may be added.

NEW keyword permutator - find all the permutations of your keyword sequences

To find permutations of your keywords, click on the button below. Your keywords will be transferred to a new screen in order to evaluate permutations.

Use the permutator BEFORE you add brackets and quotes.

 

Misspellings or word alternatives

Occasionally users misspell their search terms. Common misspellings can represent an opportunity for you. By adding some misspellings to your keyword list it may possible to 'buy' search terms at a lower cost than for the correct spelling. If your advertisement catches the searcher's attention after they submit the misspelling - you gain a 'click-through.' The FormatClick misspelling tool will go through your list of keywords and add to the list variations of the keyword misspelled. For example, if we used golf:gofl in the misspelling field and used the following keywords:

golf
golf glove
golf drive

the result would be

golf
golf glove
golf drive
gofl
gofl glove
gofl drive:

This tool also helps to replace words with common alternatives


Order options

FormatClick.com provides 2 keyword order options, as follows:

Alphabetic order, e.g.

aaa
bbb
ccc
[AAA]
[BBB]
[ccc]
"AAA"
"BBB"
"ccc"

 

 

or Alpha grouping order, e.g

"AAA"
[AAA]
AAA
"BBB"
[BBB]
BBB
"ccc"
[ccc]
ccc

  

Broad/exact/phrase match

Broad match and exact match are indicated by [brackets] exact match, "quotes" phrase match and broad match (without brackets or quotes). Exact match means that your ad will only appear if the searcher types in the exact wording included in your brackets (provided you have not exceeded your pre-assigned daily budget). Phrase match means that your ad will only appear if the searcher includes the phrase somewhere in their search term. Broad match means that the ad will appear provided the words appear somewhere in their search term.

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Google™ search, Google™ advertising programs, PageRank™ algorithm, AdSense™ advertising program, PageRank™ search technology Google™ search engine and AdWords™ advertising program are trademarks of Google, Inc. FormatClick.com is not endorsed, associated or affiliated with Google Inc. in any way. All other trademarks, company names, products names and logos mentioned are the property of their respective owners.